Louisville, KY — February 10, 2025 — GE Appliances Air & Water Solutions announced the launch of its new GE Profile Professional Smart Valve Water Softener. This all-in-one solution is designed for plumbing professionals to assist homeowners with better quality water by addressing the challenge of hard water, of U.S. homes according to the U.S. Geological Survey.
“The GE Profile Professional Smart Valve Water Softener is the ideal solution for distributors looking for a product that integrates smart technology, robust materials, and trusted performance,” said Kelly Mills, commercial director of water filtration at GE Appliances Air & Water Solutions. “This option is not only reliable, but it also satisfies homeowners who are seeking advanced features and additional peace of mind.”
Powered by the GE Appliances’ SmartHQ app, the GE Profile Professional Smart Valve Water Softener provides real-time data and alerts on water flow and usage rates and can detect potential leaks. The included remote water shutoff valve offers the ultimate control by allowing the homeowner to shut off their water from anywhere if a change in flow is detected.
The Smart Valve Water Softeners are engineered with proprietary valve technology and offer enhanced durability and capacity features. They are equipped with 1” NPT metal plumbing connections and dual O-rings for extra protection. The included 1” connectors can conveniently accommodate both ¾” and 1-1/4” plumbing. Additionally, with options for 45,000 and 55,000 grain capacity, the GE Profile Professional Smart Valve Water Softener accommodates larger households and requires fewer regeneration cycles.
The GE Profile Professional Smart Valve Water Softener is also rated for outdoor use, making it suitable for a variety of versatile applications.
“Our new water softener delivers the performance and reliability professionals expect, backed by smart features that make monitoring and maintenance easier for homeowners,” said Kelly Mills. “This robust water softener designed by GE Appliances provides a quality solution for softer water and reliability.”
Plumbers and Contractors that actively sell our softener, filtration, or water heater products can sign up to be a part of GE Appliances Air & Water Solution Plumbing Partner Program. This is a free program that allows our customers access to images, advertising assets, show up on the dealer locator, earn rewards, and more. To learn more and sign up go to Plumbing Registration.
About GE Appliances Air & Water Solutions
GE Appliances, a Haier company, Air & Water Solutions is dedicated to serving the unique needs of the plumbing, heating, ventilation and air-conditioning industry. The division offers total property solutions from trusted brands, including GE®, Haier™ and Hotpoint™. Its robust product portfolio includes water heaters, water filtration, commercial HVAC, and ductless heating and cooling for light commercial and residential use. GE Appliances has never been in a stronger position to serve distributors, wholesalers and contractors with real-life solutions and the support they need. For more information, visit GEAppliancesAirAndWater.com