You’ve seen it before. Homeowners don’t see the value in seasonal maintenance even though it’s one of the best investments they can make for the long-term health of their HVAC system and home.
You can help homeowners understand the long-term savings and comfort benefits of seasonal maintenance so they see the service as a value-add, not a money-grab.
In advance of a long heating season, we’re here to help you get your customers squared away with equipment ready to perform.
THE VALUE TO HOMEOWNERS
Preventive service can save your customers money, is better for their systems and contributes to their peace of mind. Consider the following benefits routine maintenance could bring to your customers:
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Lower Energy Bills: Regular maintenance can improve HVAC efficiency by up to 15%, according to the Department of Energy.
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Fewer Repair Bills: Keeping the system clean can help prevent unexpected, costly repairs in an emergency.
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Healthier Air: New air filters and clean coils for the HVAC unit help remove dust and allergens from the home.
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Less Disruption: A clean, well-tuned system is far less likely to fail during extreme temperatures.
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Higher Product Reliability: GE Appliances’ HVAC systems are built for high efficiency and easy serviceability, reducing callbacks.
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Greater Warranty Compliance: Regular professional maintenance may be required to keep HVAC or home warranties valid.
BUILD TRUST AND EXPERTISE
Heating systems often work their hardest in January and February, so it's important to encourage homeowners to address maintenance issues before the peak season arrives. A friendly reminder before the leaves change helps homeowners see you as a partner in home comfort, not just an emergency responder. Consider these tips for building trust and demonstrating your expertise.
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Spreading Your Message: With automated email campaigns, social media posts, mailers or text reminders, you can offer tune-ups in the fall.
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Asking for and Sharing Testimonials and Reviews: Sharing positive feedback on social media and other marketing platforms builds trust and credibility in you and your services.
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Offering HVAC Maintenance Plans: Annual service agreements that include spring and fall check-ups — making this step part of the homeowner’s routine — get customers on the schedule early.
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Adding Incentives: By including the cost of the filter or combining duct cleaning or air quality assessments into the same service call, homeowners get additional value from the preventive maintenance service.
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Providing Transparency About Costs: The homeowner sees you as trustworthy when you clearly outline the costs, services, and terms and conditions.
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Providing Detailed Reports: Position yourself as an expert by providing comprehensive reports on the system’s condition.
THE PAYOFF FOR YOUR BUSINESS
Securing a consistent stream of revenue is a key challenge for many HVAC businesses, which often see incomes spike during peak seasons but dip in the off-season. By actively promoting and securing ongoing seasonal maintenance work, you can help build year-round revenue stability for your business.
By making the effort to reach out and enroll these customers, you’ll see several benefits, including:
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Revenue Smoothing: Seasonal HVAC check-ups help fill technician schedules before emergency calls spike.
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Customer Retention: When you build trust with homeowners through regular maintenance, they are more likely to call you for other projects.
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Upsell Opportunities: Maintenance visits often reveal needs for air quality add-ons such as UV lights, duct cleaning or smart thermostats.
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Referral Possibilities: Happy homeowners tell their friends and neighbors about you and your services.
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Liability Reduction: A system tuned up in the spring is less likely to cause freeze-related callbacks or complaints in the middle of winter.
Seasonal HVAC maintenance, especially when done early, presents a win-win: Homeowners enjoy reliable system performance and energy efficiency, while pros benefit from added revenue, customer loyalty and fewer emergency calls during the winter rush.
Looking for more tips to help boost your HVAC business? Join our Pro Solutions Partner Program. From financing and marketing support to extended labor warranties and more, GE Appliances Air & Water Solutions provides first-class service and ongoing support to help the pros achieve their business goals.